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Strawberry Juliette

Bring early sweetness to your garden with Strawberry ‘Juliette’ (Fragaria × ananassa), an Australian-bred favourite known for its large, conical berries, naturally sweet flavour, and reliable performance. This early season, short-day variety begins fruiting as the weather warms, offering a generous harvest of juicy strawberries over several weeks, far sweeter than anything you’ll find in the supermarket. The berries are low in acidity, high in aroma, and have a firm, glossy skin that helps reduce bruising, extend shelf life, and allows for slightly earlier picking just before full ripeness, helping to avoid damage from birds and snails. Perfect for fresh eating, freezing, preserving, or baking, Juliette is a versatile addition, well-suited to gardeners of all experience levels. It grows with ease in a range of climates, thanks to its strong heat tolerance, and is an excellent choice for productive garden beds, raised setups, large pots, or hanging baskets.

SKU: TCSTRJUL004 Category: Edible Produce Tags: Fragaria x ananassa, Strawberry, Strawberry Juliette

Description
Additional information

Description

Strawberry Juliette
Strawberry ‘Juliette’ (Fragaria × ananassa) is an Australian-bred, short-day variety prized for its early-season harvest and large, bright red berries. It initiates flowering after exposure to cool conditions and shorter day lengths, then produces a generous crop as temperatures rise. The firm, conical fruit has a thick, glossy skin that resists bruising, extends shelf life, and can be picked just before full ripeness without compromising quality, helping to avoid damage from birds and snails. Sweet and full-flavoured, Juliette tastes far better than most commercial strawberries and is perfect for eating fresh, freezing, preserving, or baking. With a compact, upright habit and good heat tolerance, it performs reliably in cool to subtropical climates in garden beds, raised beds, and large containers.

Climate Suitability
Strawberry ‘Juliette’ grows well across a range of Australian climates and performs best when it experiences cool conditions and shorter day lengths during early growth. As a short-day variety, these conditions help trigger flowering. Once day lengths increase and temperatures begin to rise, flowering and fruiting follow. The timing of this cycle may vary slightly depending on your climate. With good heat resistance, Juliette continues to grow and perform well through the warmer months.

When to Plant
Plant from autumn to winter, when the ground has cooled. In frost-prone areas, plant before frost risk increases and protect crowns with mulch or frost cloth. Keep mulch clear of the crown in wet conditions to prevent rot. If needed, start in pots and transplant after the danger of frost has passed.

How to Plant
Before planting, soak bare-rooted runners for up to an hour in water (with optional diluted seaweed solution) to support establishment.
Plant in full sun, with light afternoon shade in hot regions, and a sheltered spot protected from wind. Use rich, well-drained, organic soil with a pH of 6.0–6.5, improved with compost or well-rotted manure. Mix in a slow-release fertiliser, keeping it away from the crowns.

Plant in:
• Garden beds or raised beds: Space 30–40 cm apart, rows 40–60 cm apart.
• Containers: Space slightly closer but allow airflow to reduce disease.

In heavy soils, plant in raised beds or on mounds formed inside dug-out holes to improve drainage. This isn’t needed in pots or baskets. Fan out roots with the crown just above the soil. Firm in and water well.

Mulching
Mulch conserves moisture, suppresses weeds, protects roots, and keeps fruit clean. Use straw, sugarcane mulch, or leaf litter, keeping it clear of the crown. Apply lightly after planting in cold regions to buffer young plants. Use frost cloths as needed, or both in severe frost. In warmer climates, mulch generously to keep roots cool. Once established, mulch may also be applied during winter. Always mulch before fruiting to retain moisture and keep developing fruit clean.

Watering
Water thoroughly after planting, then only when the top few centimetres are dry. As growth begins, increase watering—especially during flowering and fruiting. Adjust for climate and containers. Water in the morning at the base to reduce disease risk.

Fertilising
Before planting, enrich the soil with compost or manure. A small amount of balanced fertiliser is optional. If runners weren’t soaked, water them in with a seaweed solution.
During early growth, apply liquid fertiliser fortnightly, especially in pots. Once plants are established, feed in-ground plants every 6–8 weeks and continue fortnightly feeding for potted plants during the growing season. Resume feeding each year as growth restarts.

General Maintenance
Keep the soil weed-free early on and remove damaged leaves to improve airflow. Removing initial flowers is optional, but it can help plants focus on root and crown development. Remove runners for the first two years. From year three, runners can be pegged or used to expand your patch. Monitor moisture in hot weather and top up mulch as needed.

Harvesting
Juliette produces a single, generous crop over several weeks. For the best flavour, pick berries when fully red, conical, and glossy. Their firm texture and thick skin also allow for harvesting just before full ripeness, helping prevent pest damage and improving shelf life. Strawberries do not ripen after picking, so ensure they are mostly red. Use scissors to cut 1 cm above the fruit or pinch gently by hand. Harvest in the cool of the morning for firmer berries with better storage potential. Handle gently and pick regularly to encourage continued fruiting.

Longevity and Renewal
Strawberries remain productive for 3–4 years before yields decline. From the third year, use healthy runners to renew older plants and maintain productivity. In containers, plants decline faster. Refresh soil yearly and replace every 2–3 years for best results.

Pests and Diseases
Juliette shows good resistance to leaf spot and powdery mildew but still benefits from preventative care. Common issues include aphids, mites, fruit fly, slugs, and grey mould. Improve airflow, remove old leaves, and mulch to keep fruit clean. Use beer traps or hand-pick slugs. Net fruit to protect from birds—secure netting to avoid trapping wildlife.

Safety
Strawberries are non-toxic to humans and pets. The fruit is safe in small amounts but discourage pets from eating leaves or stems. If discomfort occurs, consult a vet or doctor.

Supplied as bare-rooted runners.

Additional information

Price Code	C – Orange Pack
Botanical Name	Fragaria x ananassa
Quantity in Pack	4 Runners
Harvest Time	Strawberry ‘Juliette’ is typically ready to harvest around 11–12 weeks after planting, depending on growing conditions and climate. Fruiting occurs once per year over several weeks, usually from spring into early summer. In subtropical regions, established plants may begin producing earlier—sometimes from late winter—if mild conditions and short day lengths align. Please note: Timing may vary depending on seasonal conditions and your local climate.
Planting Time	Plant from autumn to winter. In frost-prone areas, aim to plant before heavy frosts arrive to give roots time to establish. If frost is expected, protect young runners with mulch and/or frost cloth. Alternatively, start them in pots and transplant them once conditions improve. In warmer climates, wait until the soil has cooled before planting and avoid periods of intense heat for best results.
Planting Depth	Plant with the crown just above the soil surface, ensuring any visible growth remain exposed. Position the roots straight down, ensuring none are bent or curled upwards, then gently fan them out. Dig holes deep enough to accommodate the full root length. If roots are excessively long, they can be trimmed to around 10 cm.
Planting Width	In garden beds, vegetable plots, or directly in the ground, space strawberries 30–40 cm apart, with 40–60 cm between rows. In pots, they can be planted slightly closer, but ensure each plant has room to grow and is not touching others to maintain airflow and reduce the risk of disease.
Soil	Use rich, well-drained, organic soil with a pH between 6.0 and 6.5. Improve garden beds by digging in compost or well-rotted manure. In heavier soils, improve drainage by incorporating coarse sand, perlite, or fine gravel. For pots, containers, or hanging baskets, use a high-quality, well-draining potting mix enriched with compost or organic fertiliser. Avoid heavy garden soil, and ensure containers have drainage holes to prevent waterlogging.
How to Plant	Before planting, soak bare-rooted strawberries in clean water for up to an hour to rehydrate the roots. You can add a diluted seaweed solution to support early growth and reduce transplant shock. Avoid soaking for too long, as extended periods can cause the plants to deteriorate or rot. Choose a spot in full sun, with light afternoon shade in hot climates to prevent stress. Make sure the area is protected from strong winds, and use rich, organic, well-draining soil with a pH of 6.0–6.5. Mix in compost or well-rotted manure before planting. If your soil is heavy or drains poorly, improve it with additions like coarse sand, perlite, or fine gravel. In these conditions, it's also best to plant on raised mounds within dug-out holes or use raised beds to lift the crowns above ground level—this helps prevent water from pooling around the crown. In well-draining soils, no mounding is needed; plant as normal. Space plants 30–40 cm apart in garden beds, with 40–60 cm between rows. In containers or hanging baskets, you can space them closer, but ensure plants aren’t touching to maintain airflow and reduce the risk of disease. For those with well-draining soil where raising the runners isn't needed, dig a hole deep enough to accommodate the full length of the roots. If the roots are too long, trim them to around 10 cm. Place the roots straight down and fan them out slightly. Set the crown just above soil level, keeping any visible growth exposed. Firm the soil gently around the plant and water in well. To create a mound, dig a hole slightly wider and deeper than the root system, then backfill with improved soil to form a small, raised mound in the centre of the hole. Spread the roots evenly over the mound with the crown sat on top. The crown should be just above soil level—you should be able to see where the leaves emerge. Gently firm the soil around the roots, leaving the crown slightly exposed, and water in well. Positioning the crown just above soil level helps prevent rot while ensuring the roots remain in contact with moisture below. If the crown is buried too deeply, it may rot. If planted too high, the roots can dry out and fail to establish.
Watering	Water thoroughly after planting to settle the soil. During establishment, water only when the top few centimetres of soil feel dry—this encourages deeper root growth and reduces the risk of rot. Once new growth appears, increase watering frequency, particularly during flowering and fruiting, as consistent moisture is essential for healthy fruit development. Only water when the surface begins to dry, and avoid watering during prolonged wet periods to prevent waterlogging and fungal issues. Once strawberries are no longer actively fruiting, reduce watering during dormancy. In areas with dry winters, occasional light watering may help prevent the plants from drying out. Always water at the base of the plant, ideally in the morning, to keep foliage dry and reduce the risk of disease. In hot, dry, or windy conditions—and when growing in containers—check moisture levels regularly, as pots dry out more quickly than garden beds. Signs of Under-Watering: Plants may wilt or look limp, with leaves curling or turning dry and crispy at the edges. Fruit may remain small, fail to fully ripen, or develop uneven colouring and poor flavour. Signs of Over-Watering: Yellowing leaves, stunted growth, wilting despite damp soil, and mushy crowns or roots are all signs of excess moisture. Overly wet conditions can also increase the risk of fungal issues like root rot and leaf spot. Adjust watering immediately if these symptoms appear.
Fertilise	Before planting, enrich the soil with compost or well-rotted manure. A small amount of balanced fertiliser at planting is optional. If runners weren’t soaked before planting, water them in with a diluted seaweed solution to reduce transplant shock, especially if no fertiliser was added. Use a balanced fertiliser that contains nitrogen (N), phosphorus (P), and potassium (K)—often labelled as NPK on the packaging. A ratio such as 10:10:10 or 12:5:15 is suitable, or look for fertilisers specifically labelled for fruiting plants or strawberries. Liquid fertilisers for fruiting plants often include trace elements like calcium, magnesium, or iron, which support overall plant health and fruit quality. During early growth, apply a liquid fertiliser fortnightly, particularly in pots. For newly planted strawberries in garden beds, continue fortnightly liquid feeding during their first growing season to support healthy establishment and early development. Once plants are established, in-ground strawberries can be fed every 6–8 weeks with a balanced fertiliser. In pots, continue fortnightly liquid feeding throughout the growing season (typically from spring through to summer). Always follow the instructions on the product label for application rates and timing. Signs of nutrient deficiency: Look for pale or yellowing leaves, stunted growth, weak flowering, or poor fruit development. These can indicate the plant isn’t receiving enough nutrition. Signs of over-fertilising: Plants may produce lush, leafy growth with few flowers or fruit. Leaf edges may appear scorched or brown-tipped, and roots can suffer damage, especially if fertiliser comes into direct contact with them.
Harvest	Strawberry ‘Juliette’ typically produces one main crop per year, ready to harvest around 11–12 weeks after planting. In cooler climates, fruiting usually occurs in spring through early summer. In subtropical climates, established plants may begin cropping earlier—sometimes from late winter—if conditions are mild and day lengths remain short. Pick Juliette strawberries when they are glossy, conical, and mostly red. Their firm texture and thick skin mean they can be harvested just before full ripeness without compromising quality. As strawberries won’t ripen after picking, ensure the fruit has developed good colour. Use clean scissors to cut the stem about 1 cm above the fruit, or pinch just above the cap to avoid bruising. For the best shelf life, harvest in the cool of the morning when berries are firmest—ideal if refrigerating or using them for preserving, freezing, or jam-making. If enjoying them fresh the same day, pick in the afternoon when they are most aromatic and flavourful, and avoid refrigeration to preserve their natural sweetness. Handle gently and pick regularly to ensure clean, healthy fruit throughout the season. Remove any damaged or mouldy fruit to reduce the risk of grey mould spreading. Good airflow, dry foliage, and base watering help minimise this risk during fruiting.
Maintenance	Strawberries typically remain productive for 3 to 4 years. After this, fruit size and yield decline. To maintain healthy growth, replace ageing plants with new ones grown from runners or sourced afresh. In the first two years, remove runners to help plants focus on root and fruit development. From the third year, allow a few strong runners to root or pot them up for future planting. This helps renew your patch and prevents overcrowding. You can also root runners earlier if the plant shows signs of decline. Container-grown strawberries often need refreshing more frequently. Top up with fresh potting mix annually and replace soil entirely every couple of years. If plants show signs of decline despite feeding, replant with young runners or start again with new plants in revitalised soil. After harvesting, remove any yellowing or dead leaves by cutting them at the base to improve airflow and reduce disease risk. Clear away old mulch and any mouldy fruit to prevent pests and fungal issues. Apply mulch around plants to conserve moisture, suppress weeds, and keep developing fruit clean. Use pea straw, sugarcane mulch, or other loose organic matter, keeping it clear of the crown to prevent rot. In frost-prone, high-rainfall areas, avoid heavy mulch directly over crowns—use light mulch or frost cloths instead. For extreme frost, both can be used together. If using frost cloths, remove them during the day or when temperatures rise above freezing to allow airflow and prevent overheating.In warmer, drier regions, mulch helps retain moisture and regulate soil temperature. In subtropical areas with high rainfall, delay mulching until conditions dry out. Mulch can be refreshed throughout the season, but always apply before fruiting to keep fruit dry and reduce the risk of mould. Weed regularly and maintain airflow around the crowns to reduce disease risk and support healthy growth.

Strawberry Juliette

Description

Additional information

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